Dear Brands, We Really Don’t Need This Much Christmas Music in Stores

Unsplash Santa

The holiday season has begun. And that means our dear American brands — from Starbucks to Target, from Apple to J. Crew to Best Buy — have all flipped the digital disc-jockey switch from pleasant capitalist retail soft rock to wall-to-wall Jingle Bells. In every store in America, it’s time for the annual blitz of snow tunes. Get ready for them. On repeat. For the next 30…

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Julio Vincent Gambuto

Author of “Prepare for the Ultimate Gaslighting” // Book debut from Avid Reader Press 2023 // www.juliovincent.com