The Maddening Brand Spin of the Netflix Price Hike

Wow, kudos to the comms team at Netflix for the A+ flat-out BS on “why” they are raising prices. This morning, consumers were treated to a simple email from the streamer about “why” the price will climb to $15.49 per month in April. The subject line promises a “why.” The strategy behind the email is clearly to make sure consumers understand the “why” so that they don’t unsubscribe. Surely there was an…

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Julio Vincent Gambuto

Julio Vincent Gambuto

Weekly Contributor // Writer/Director/NYC/Guncle/Author of “Prepare for the Ultimate Gaslighting”/Book debut from Avid Reader Press 2023 // www.juliovincent.com