The Maddening Brand Spin of the Netflix Price Hike

Photo by Souvik Banerjee on Unsplash

Wow, kudos to the comms team at Netflix for the A+ flat-out BS on “why” they are raising prices. This morning, consumers were treated to a simple email from the streamer about “why” the price will climb to $15.49 per month in April. The subject line promises a “why.” The strategy behind the email is clearly to make sure consumers understand the “why” so that they don’t unsubscribe. Surely there was an…